Use email marketing, web landing pages, events, SMS integration, phone calls, and custom channels to attract the right prospects.
Use configurable templates, reusable content blocks, design tools, and Microsoft Stream videos to prepare content and set up customer journeys based upon their engagement.
Use Dynamics 365 Connector for LinkedIn Lead Gen Forms to target matched audiences, nurture leads, and create a buyer’s journey based on LinkedIn content and interactions.
Organize in-person and digital events with an events portal to manage registrations, sessions, speakers, and improved venue logistics with QR codes and wait lists. Use integration with ON24 or other webinar providers for digital events.
Customize landing pages for prospects based on their attributes and past behavior. Generate more leads with tailored emails that personalize the customer experience.
Share one source of information about contacts, leads, and customers to deliver a connected experience across the buyer’s journey with Microsoft Dynamics 365 for Sales.
Enable your sales and marketing efforts to target accounts that are most likely to generate the largest revenue. Orchestrate the buyer’s journey for account-level leads with personalized content, and nurture activities to maximize revenue.
Prioritize leads that are ready for sales engagement with multiple lead scoring models and sales readiness grades. Move prospects more efficiently through the marketing and sales funnel by enabling sellers to add contacts to marketing campaigns with automated workflows to hand off sales-ready leads and drive follow-ups.
Easily set up and view campaigns with marketing calendars showing campaign timelines and activities. Also use familiar Office 365 tools for collaboration with colleagues, leads, and customers.
Get real-time, out-of-the-box insights and marketing analyzers. Build custom dashboards for deeper analysis of your marketing performance.
Target the right audience with dynamic segmentation, lead scoring models, and artificial intelligence (AI) to identify high priority prospects and contact them at the right time with smart scheduling.
Create and schedule social posts to support your campaigns. Gain social and web insights from Dynamics 365 Market Insights on topics that are relevant to your campaigns and events.
Conduct online surveys to better understand your customer needs and to apply learning to your marketing investments.